Description
- Responsible for daily content planning and copywriting for projects including OSMH Shanghai, Meimei Shanghai, and other overseas exhibition projects across WeChat Official Account, Xiaohongshu, Instagram, official websites, and event materials
- Create a wide range of content aligned with brand tone and campaign timelines, including social media posts, promotional articles, press releases, short video scripts, and marketing copy
- Manage day-to-day social media operations, including content publishing, comment and DM replies, community engagement, and basic sentiment monitoring
- Participate in campaign ideation and execution, producing content around exhibition highlights, brand collaborations, KOL visits, and audience recruitment to increase visibility and engagement
- Support basic visual and layout work, including WeChat article formatting, Xiaohongshu post layout, simple video editing, and PPT creation
- Assist in coordinating with KOLs/KOCs and media partners in beauty, fragrance, lifestyle, and art sectors, including outreach, communication, content follow-up, and execution support
- Collect and analyze content performance data (views, engagement, conversion, etc.) to optimize future content strategy and output
- Support on-site event coverage, including content capture, exhibition documentation, interview recording, short video editing, and post-event summaries
Requirements
- Experience or strong interest in content creation, copywriting, or social media operations
- Familiar with platforms such as WeChat, Xiaohongshu, and Instagram
- Basic skills in content layout and visual presentation (e.g. WeChat formatting, PPT design)
- Ability to edit simple short videos
- Strong communication and coordination skills for working with external partners such as KOLs and media
- Ability to interpret basic content performance data and optimize accordingly
- Comfortable working in fast-paced exhibition and event environments
