• Participate in high-level planning of brand product lines and build/optimize how product series are positioned and communicated
• Develop new product concept proposals aligned with business cycles
• Translate raw product specs into compelling user scenarios and clear purchase motivations
• Lead copywriting for product detail pages, main visual messaging, and key slogans, with responsibility for CTR and conversion performance
• Collaborate across teams, including product (refining selling points), brand (aligning tone of voice), and operations (supporting campaign timing and execution)

• 3+ years of experience in e-commerce planning, copywriting, or content strategy, with proven project cases
• Strong commercial awareness and creativity grounded in conversion and sales objectives
• Excellent communication skills; able to balance collaboration, negotiation, and professional conviction
• Ability to use data and logic to influence cross-functional teams
• Experience in fashion, accessories, or lifestyle categories is a plus

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Please send your CV and relevant portfolio to people@senpop.com