• Organize brand materials and create monthly social media content plans for platforms such as WeChat and Xiaohongshu, including content planning, scheduling and operation strategy.
• Research and collect additional materials based on content topics beyond the resources provided by clients.
• Develop a strong understanding of WeChat and Xiaohongshu platform features, and maintain the overall tone and style of different brand accounts based on each brand’s identity.
• Adjust content strategies according to platform trends and brand needs, provide visual references for designers, and handle basic layout and design tasks independently when needed.
• Track project progress, maintain planning and performance data, collect backend analytics, and prepare quarterly reports with optimization suggestions.

• Strong copywriting skills with a good sense of aesthetics and visual communication.
• Familiar with basic design and layout tools such as Photoshop and Xiumi.
• 1+ year of experience managing WeChat and Xiaohongshu accounts.
• Experience in event material design is a plus.
• Experience working with fashion, luxury, or lifestyle brands is preferred.
• Fluent English communication skills, both written and spoken, are a plus.

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Please send your resume and portfolio to info@plushcslt.com with “Social Media Editor” in the email subject line. The company is located in Xintiandi, Shanghai.