• Create and edit social media content across multiple platforms, including graphic posts, videos, and daily updates.
  • English platform: Instagram
  • Chinese platforms: Xiaohongshu, Douyin, and WeChat Channels
• Plan and execute social media content based on brand identity, helping increase brand awareness and audience engagement.
• Analyze social media performance data and optimize content strategies to improve follower growth and user engagement.
• Work closely with design, product, and store teams to develop content that reflects the brand’s aesthetics and values.

• Experience in brand social media, content operations, or related fields; experience independently managing social media accounts is a plus.
• Familiar with Instagram, Xiaohongshu, Douyin, WeChat Channels, and the content styles and growth strategies of different platforms.
• Strong content planning and copywriting skills, with the ability to identify content opportunities from products, spaces, events, and daily brand moments.
• Strong understanding of design and aesthetics, with the ability to create high-quality content that matches the brand’s visual identity.
• Familiar with basic photography and video editing tools, able to independently shoot and edit daily photo and short video content. Professional equipment is not required; mobile photography and editing skills are sufficient.
• Strong planning and execution skills, with the ability to manage content across multiple platforms and deliver work efficiently.
• Strong teamwork skills and the ability to collaborate with different departments.
• Passionate about design, art, desserts, lifestyle, and creative industries.

Plus:

• Interest in or knowledge of minerals and gemstones.
• Experience working with dessert, design, art, or lifestyle brands.
• Experience running a personal social media account with strong content performance.
• Good English communication skills.

Please send your resume along with examples of previous photography, video, or social media content to info@yeyeland.com with the email subject line “Social Media Content Specialist + Your Name”. Examples do not need to be commercial projects — personal creative work is also welcome. We would like to understand your aesthetic sense, content skills, and hands-on production ability through your previous work. The position is based in Shanghai Xuhui.