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Kate Zhang
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email: Kate.zhang@smartshanghai.com
Brand Story
Brand Studio is SmartShanghai’s branded content studio, wherein we work with emerging and legacy brands to create effective, engaging stories. The studio offers the chance for brands to harness SmartShanghai’s expert knowledge for storytelling and crafting a narrative to make an impact on our readers. We have more than 20 years of experience in keeping readers engaged and can help your brand do the same with a mix of custom content, really amazing photography, and cutting-edge web design.

Key Benefits

  • Not an Banner Ad: You get the full attention of our readers and reach them through content that they choose to read
  • No Limitations: There's no limit to how much you want to communicate. Your story can include slideshows, videos and infographics.
  • Ongoing Exposure: Your content will be featured for up to 2 years and remain on our site forever.
  • SEO Benefits: Your own SEO can massively benefit from having a SmartShanghai article written about your brand
  • Social Media Exposure: You can share our article on your own Social Media and your website
  • Regular
  • Premium
  • Brand Story
    Your own article, created with our editors, published on SmartShanghai
    Wechat First Post
    Your article sent as a top post to all our WeChat followers
    Website & App Top Article (2 Days)
    Your article featured on our Website and App
    Wallpaper Ad (3 Days)
    Huge exposure for your article through our largest banner ad
  • Brand Story (Senior Production Team)
    Your own article, created with our editors, published on SmartShanghai
    Wechat First Post (Exclusive)
    Your article sent as an exlusive top post to all our WeChat followers
    Website & App Top Article (5 Days)
    Premium 3 txt premium
    Wallpaper Ad (10 Days) Value: ¥28,000/ 10 Days
    Huge exposure for your article through our largest banner ad
    Instagram Post
    The same banner appears at the bottom of one WeChat post
Impressions
> 80k
Clicks
> 8k
Price ¥45.000
Content Production
Our editors and photographers will work closely with you to create the narrative, storyboard, and produce the article.
Featured Article
Your Brand Story will be labeled as editorial content and featured on our homepage.
Wallpaper Advertising
For maximum exposure, your Brand Story will be promoted through our best ad banner, the Wallpaper.
Instagram Post
Your brand story will also be featured on SmartShanghai's Instagram account.
WeChat Top Post
Your Brand Story article will be sent out to all our WeChat subscribers.

Terms & Notes

  • Brand Stories require pre-approval from our editorial team. We limit this product to emerging and legacy brands that have an interesting story to tell and positive impacts on the Shanghai community.
  • Limited to only 12 produced each year
  • Limited to 2 clients in same industry within 12 months
  • Limited to 1 per client per year
  • WeChat Top: Clients can select a two-week time frame but not specific days to compliment our editorial schedule
  • Not eligible for discount as standalone product

SmartShanghai.com is the longest-running English online magazine in Shanghai. We are an independent media publication created by a team of long-term, opinionated, and knowledgeable writers. We provide English-speaking residents and visitors with a curated guide to explore and celebrate the best of Shanghai.

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