Destination promotion on SmartShanghai
The SmartShanghai Destination Package
A destination package designed for tourism venues, brands, city governments, and PR agencies who want to reach Shanghai’s international community through high-quality editorial content and trusted distribution channels. SmartShanghai combines long-form storytelling with high-visibility placement across web, app, WeChat, and email — helping destinations build long-term awareness rather than short-term clicks.

Pricing

Destination Basic
¥12.000
/year
Permanent presence & credibility For destinations that want a long-term footprint.
  • Outbound Page Feature
    Shows readers that your business is active and trustworthy.
  • Destination Email(¥9,600)
    Promote your brand, products, services, business solutions via welcome emails sent to newly signed-up users.
  • Featured Article (Web/App)
    Showcase your brand and services via a sponsored article within the From Our Partners section on SmSh’s expat-dominant high-traffic homepage.
    1
  • WeChat Top Post(12k/post)
    Publish a Top Post on SmSh WeChat official account,promoting your brand, services and events to 85,000+ active expat subscribers.
    1
  • Wallpaper(¥19,600/Week)
    Full-site Wallpaper featured across SmSh’s entire platform. Limited to 2 rotating brands. Maximize brand visibility through striking visuals and comprehensive platform-wide exposure to reach every user within our community.
Outbound Page Feature
Shows readers that your business is active and trustworthy.
Destination Email(¥9,600)
Promote your brand, products, services, business solutions via welcome emails sent to newly signed-up users.
Featured Article (Web/App)
Showcase your brand and services via a sponsored article within the From Our Partners section on SmSh’s expat-dominant high-traffic homepage.
WeChat Top Post(12k/post)
Publish a Top Post on SmSh WeChat official account,promoting your brand, services and events to 85,000+ active expat subscribers.
Wallpaper(¥19,600/Week)
Full-site Wallpaper featured across SmSh’s entire platform. Limited to 2 rotating brands. Maximize brand visibility through striking visuals and comprehensive platform-wide exposure to reach every user within our community.
Destination Basic
¥12.000/year
Permanent presence & credibility For destinations that want a long-term footprint.
1
1

Highlights

WeChat Top Post

Our editorial team will work with your provided materials to shape a compelling, share-worthy story, published as a WeChat top post and sent to all SmartShanghai subscribers. Ideal for destination storytelling,events or seasonal campaigns, or major tourism initiatives.
Exposure: Send ~85k active users (June 2026)
Top positioning example

Website Featured Article

Your destination article featured prominently on the From Our Partners section of SmSh homepage and App for at least 2 weeks, reaching readers who visit the platform daily for events, housing, dining, and travel inspiration.
Exposure: Shown to ~120k visitors per month
Top positioning example

Outbound Page Permament Feature

Your destination permanently featured on SmartShanghai’s Outbound page — a curated landing page dedicated to international travel inspiration and destination guides.
Exposure: ~5k visitors per month
Outbound permanent feature

Destination Email

Your destination included in a curated email sent to new SmartShanghai users within 30 days of registration-introducing them to city experience, travel ideas in Shanghai and beyond.
Exposure: ~8700 emails per month
Outbound Destination Email

Wallpaper

High-visibility top wallpaper banners across the whole site & homepage. Max 2 brands in rotation. Ideal for large-scale visual branding with guaranteed full exposure.It delivers powerful visual branding and large-scale exposure, ensuring your brand and products stand out to all platform users.
Exposure: Shown to ~120.000 active visitors/month
Top Banner Example

Editorial Terms

  • All destination content (text, images, angles, and factual information) must be provided by the client or its appointed PR agency. This package does not include original content production by SmartShanghai. SmartShanghai’s editorial team will review, format, edit, localize, and, where necessary, shorten the provided materials to ensure clarity, relevance, and consistency with our editorial standards and audience expectations. SmartShanghai reserves full editorial discretion over how content is presented, including headline, structure, length, imagery, and final placement. Content that is overly promotional, factually unclear, or not suitable for our audience may be rejected. In the event that submitted content cannot be published after reasonable revision attempts, SmartShanghai may, at its discretion, offer a partial refund corresponding to the undelivered components of the package.