As of 2016, this is one of the nicest and most futuristic places to see a movie in Shanghai. It's big: 6 halls and 1046 seats total. Facilities are great, with comfortable theater areas, and clean and comfortable 3D glasses. They've got RealD technology, if you're into that. That said, it's pretty expensive. You're looking at 100-180rmb for a ticket without an app like Gewara, or about half that with one. The VIP room has 50 seats, and they also do midnight premieres for Hollywood blockbusters. They also have a partnership with the Shanghai International Film Festival (SIFF). Snacks are more expensive here than at most other cinemas in town. You've got a lot of restaurants, bars, shops, and transportation nearby, too, like metro lines 1, 10, and 12 and a ton of buses.