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Culture Matters (Wulumuqi Zhong Lu)

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Culture Matters (Wulumuqi Zhong Lu)

Boutique Shops
Fashion
Shoes
Xuhui
No images available

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206 Wulumuqi Zhong Lu,
near Wuyuan Lu
Xuhui District

乌鲁木齐中路206号,
近五原路

10 minutes from Changshu Rd
Map location
186 2192 4198
Local & Intl Cards - Details
WeChat: Feiyue飞跃
Wifi -
Daily, 11am-9.30pm

Editors Description

Last updated: Jun 12, 2019
Also known as CM Feiyue, this chain of sneaker shops is the main retail outlet for the Shanghainese shoe brand that dates back to the 1920s. They've got a long history of being actually kind of all right shoes, a particular favorite among wushu practitioners. The 2,008 Taichi performers wore the classic white Feiyue shoes during the 2008 Beijing Olympics opening ceremony. Since 2005, they've also been produced by a (separate, technically legal but unaffiliated) French company (it's complicated), resulting in there being two kinds of Feiyue available in the world. Culture Matters/CM Feiyue sells the Chinese-made kind; thinner soles, more flexible canvas material, in the original black or white, high- or low-ankle versions, as well as some newer, slicker versions. Shoes go for as cheap as 98rmb, up to 500rmb-ish.
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