The Richest Women in Shanghai allows women the access to the financial education they deserve so that they can make smart and empowered decisions about money. The concept is based on the book The Richest Man in Babylon by George S. Clason, but twists the gender roles to meet the needs of intelligent and modern women living in Shanghai. They want women to know how to make informed decisions about their finances, and also to direct them towards services and products that can accelerate their personal financial goals.