Boston-based brand Concepts collaborates with other brands to make super-limited sneakers. That's their concept. Together with Versace, they made a pair of shoes based on Jennifer Lopez's 2000 Grammy Awards dress. One of their most famous releases is the Nike SB Lobster, which they released in Shanghai late last year and now resells for around 6,000rmb on reseller apps. For each concept they renovate the whole front of their store on the Xintiandi walking street, which is… not super environmentally friendly. Aside from the drops, they have a small collection of sneakers and garments to browse, though overall the shop feels more like branding for Concepts.