A chic but approachable modern bakery and ice cream shop from Shanghai's resident baker's manager, Son Quach. He's hosting a succinct and delectable line of frugally priced baked goods, as well as that trendy WIYF ice cream, which remains staggeringly great. This one's all about direct enjoyment of pastries, sweet and savory, in a very stylish environment. It's not a place where you plop down with your laptop, if you're going, you're going specifically for the goods, presented on a marble alter, like sculptural works. The menu encompasses a range of baked goods like croissants, tarts, sourdough, baguette, and toast loaves to take away, four variations on WIYF ice cream, and a selection of coffees, including Vietnamese (for 25rmb) from 20-35rmb. This branch comes as a collaboration with Shanghai starchitects Neri + Hu.