First established in 2004, World Wide Music is one of the most prestigious guitar retailers in Shanghai. Home to a vast range of acoustic and electric models, the shop dedicates to the biggest brands worldwide, including Martin, Taylor, Fender and more. In 2016, World Wide moved to its current location on the famous Jinling Dong Lu Instrument Street, with a fancy American appearance. Update June 2024: The store appears to be so popular that they now require customers to book a time slot through the 世音琴行 WeChat MiniProgram. They no longer accept walk-ins.