A chic but approachable modern bakery and ice cream shop from Shanghai's resident baker's manager, Son Quach. He's hosting a succinct and delectable line of frugally priced baked goods, as well as that trendy WIYF ice cream, which remains staggeringly great. It's not a place where you plop down with your laptop, if you're going, you're going specifically for the goods, presented on a marble alter, like sculptural works. The menu encompasses a range of baked goods like croissants, tarts, sourdough, baguette, and toast loaves to take away, four variations on WIYF ice cream, and a selection of coffees, including Vietnamese (for 25rmb) from 20-35rmb. This MixC location is spacious (yet still packed!) compared to other branches, with outdoor seating and even a dining area inside a small green house. Floral decoration makes the environment cosy and stylish.