German's answer to "Best Buy" has grown into Europe's largest electrical goods retailer and is now expanding to China, with it's first, 6 story flagship store. While they choose locations outside the city center in Europe, in Shanghai they are taking up a prime location, if not one of Shanghai's most prestigious spot, in the center of Huaihai Road. Prices are expectably higher than at local stores, but the store offers a save and clean environment without having to bargaining on prices. The 5th floor has a Cafe offering sandwiches and western lunch options.