Started in 2012, Kate & Kimi is a community-based online grocer that deals in safe and healthy food. They're owned by Gusto Fine Foods, a massive specialty western vegetable grower and distributor. Kate & Kimi specialize in farm-fresh vegetables, healthy imported goods, "superfoods", and specialty vegetables and garnishes such as edible flowers and microgreens. The company strives to provide Shanghai residents with natural home products and chemical-free veggies. In 2015 they introduced their Blue Sky Kitchen Restaurant, which has ready-to-eat food and healthy salads. They also own Lizzy's All Natural which does nutritious smoothies.