Word is that Guinness Gatehouse
has closed. Their phone number is suspended, and people working with them have confirmed it's shuttered. Not for renovation. Fully shut, less than a year after opening.
After opening some time in December — we think, the opening went mostly unmarked — the giant, two-story Guinness flagship, just down the street from Jing'an Temple
, struggled to pull in the sort of crowd giant flagships need to make a rent, even with machine that could print your face on a pint
Personally, I think it's because it didn't feel like a pub. No dart board, no pool table, no soundtrack composed mostly of 80s hits. Instead, it went for some sort of a sit-down dinner vibe. It's also just been a tough year, and there's always the possibility of strange goings-on behind the scenes, but for a brand this big, making it less than a year is... rough.
One last, last Guinness joke:
Three employees from Carlsberg, Heineken and Guinness walk into a pub. The Carlsberg employee orders a Carlsberg, the Heineken employee orders a Heineken and the Guinness employee orders a diet coke with a slice of lemon and no ice.
The Heineken and Carlsberg employees ask the Guinness employee why they ordered a coke. The Guinness employee responds "Well neither of you are having a beer so I didn't want to be the only one."