Shaped by rapid technological shifts, social changes, and evolving cultural expectations, China’s consumers are redefining ideas of value, brands, and experience, making the country’s consumer landscape an important reference point for global trends. Peking University’s short program for global executives, “Charting China’s Consumer Market: From Local Insights to Global Vision,” takes place at the Guanghua School of Management from December 6–7, 2025, offering a structured look at the future of the China market and global branding through sessions led by faculty and industry practitioners.