This summer, Hong Kong-born jewelry brand LUAH makes its first entry into Mainland China with “Charming Shanghai,” a two-week retail pop-up and community activation running from May 25 to June 6. The event takes place at Blossom Manoir Lujiazui, Oriental Treasury (上海陆家嘴花间府·东方钱仓), a retro-inspired boutique hotel in the heart of the city known for its nostalgic yet luxurious atmosphere. The pop-up highlights LUAH’s new Mini Charm Collection, marking both the collection and the brand’s first physical debut in Mainland China. Designed around a modular stacking concept, the collection features interchangeable mini pendants that can be worn across chains, hoops, bags, and more. Built for everyday movement, each piece is waterproof, sweatproof, cosmetic-friendly, and hypoallergenic, making it particularly suited to Shanghai’s humid summer and fast-paced urban lifestyle. The activation presents LUAH’s Shanghai debut under the theme of jewelry designed for the journey.

This summer, Hong Kong-born jewelry brand LUAH makes its first entry into Mainland China with “Charming Shanghai,” a two-week retail pop-up and community activation running from May 25 to June 6.

The event takes place at Blossom Manoir Lujiazui, Oriental Treasury (上海陆家嘴花间府·东方钱仓), a retro-inspired boutique hotel in the heart of the city known for its nostalgic yet luxurious atmosphere. The pop-up highlights LUAH’s new Mini Charm Collection, marking both the collection and brand’s first physical debut in Mainland China. Designed around a modular stacking concept, the collection features interchangeable mini-pendants that can be worn across chains, hoops, bags, and more.

Built for everyday movement, each piece is waterproof, sweatproof, cosmetic-friendly, and hypoallergenic, making it particularly suited to Shanghai’s humid summer and fast-paced urban lifestyle.

Join us in welcoming: Jewelry built for the Journey.