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Kate Zhang
wechat: Kate_Zly
Destination promotion on SmartShanghai
The SmartShanghai Destination Package
A destination package designed for tourism boards, city governments, and PR agencies who want to reach Shanghai’s international community through high-quality editorial content and trusted distribution channels. SmartShanghai combines long-form storytelling with high-visibility placement across web, app, WeChat, and email — helping destinations build long-term awareness rather than short-term clicks.

Pricing

Destination Core
¥12.000
/year
Permanent presence & credibility For destinations that want a long-term footprint.
  • Outbound Page Permanent Feature
    Shows readers that your business is active and trustworthy.
  • Destination Email
    Shows readers that your business is active and trustworthy.
  • Featured Article (Web/App)
    Shows readers that your business is active and trustworthy.
    1
  • WeChat Top Post
    Shows readers that your business is active and trustworthy.
    1
  • Top Banner Ads
    Shows readers that your business is active and trustworthy.
Outbound Page Permanent Feature
Shows readers that your business is active and trustworthy.
Destination Email
Shows readers that your business is active and trustworthy.
Featured Article (Web/App)
Shows readers that your business is active and trustworthy.
WeChat Top Post
Shows readers that your business is active and trustworthy.
Top Banner Ads
Shows readers that your business is active and trustworthy.
Destination Core
¥12.000/year
Permanent presence & credibility For destinations that want a long-term footprint.
1
1

Highlights

WeChat Top Post

Our editorial team will work with your provided materials to shape a compelling, share-worthy story, published as a WeChat top post and sent to all SmartShanghai subscribers. Ideal for destination storytelling, seasonal campaigns, or major tourism initiatives.
Exposure: Send ~30k active users (Jan 2026)
Top positioning example

Website Featured Article

Your destination article featured prominently on the SmartShanghai homepage and app for at least two weeks, reaching readers who visit the platform daily for events, housing, dining, and travel inspiration.
Exposure: Shown to ~100k visitors per month
Top positioning example

Outbound Page Permament Feature

Your destination permanently featured on SmartShanghai’s Outbound page — a curated landing page dedicated to international travel inspiration and destination guides.
Exposure: ~5k visitors per month
Outbound permanent feature

Destination Email

Your destination included in a curated email sent to new SmartShanghai users within 30 days of registration — introducing them to travel ideas beyond Shanghai.
Exposure: ~1k emails per month
Outbound Destination Email

Top Banner

High-visibility banner advertising displayed across SmartShanghai, including the homepage, with a maximum rotation of two other banners. A strong visual branding opportunity for large-scale exposure.
Exposure: Shown to ~130.000 visitors / month
Top Banner Example

Editorial Terms

  • All destination content (text, images, angles, and factual information) must be provided by the client or its appointed PR agency. This package does not include original content production by SmartShanghai. SmartShanghai’s editorial team will review, format, edit, localize, and, where necessary, shorten the provided materials to ensure clarity, relevance, and consistency with our editorial standards and audience expectations. SmartShanghai reserves full editorial discretion over how content is presented, including headline, structure, length, imagery, and final placement. Content that is overly promotional, factually unclear, or not suitable for our audience may be rejected. In the event that submitted content cannot be published after reasonable revision attempts, SmartShanghai may, at its discretion, offer a partial refund corresponding to the undelivered components of the package.