DVF is a former German princess (by marriage) turned global fashion celebrity, outspoken about philanthropy and being a women’s liberation icon. She started her fashion line in 1972, which has gone on to become a luxury fashion brand. She’s particularly known for two things: the wrap dress, which now comes in a million variations, and bold geometric patterns. She’s been in China for decades, with this store in Plaza 66 being her first; there are now dozens of DVF shops across China selling wrap dresses.