DVF is a former German princess (by marriage) turned global fashion celebrity, outspoken about philanthropy and being a women’s liberation icon. She started her fashion line in 1972, which has gone on to become a luxury fashion brand. She’s particularly known for two things: the wrap dress, which now comes in a million variations, and bold geometric patterns. She’s been in China for decades, with this store in Plaza 66 being her first; there are now dozens of DVF shops across China selling wrap dresses.
SmartShanghai.com is an independent media publication dedicated to honesty and editorial transparency. We are for Shanghai residents,
written by a team of long-term, opinionated and knowledgeable writers and editors. We never give an opinion or recommendation that we
wouldn’t also share with our own friends and family.