Beijing-based design studio, Triple Major, made the move down to Shanghai in 2012, setting up shop on Shaoxing Lu. In keeping with its literary neighbors, the store plays with calligraphic motifs and word play to interesting effect, as well as stocking several hard to find indie mags. The main draw is the fashion: quirky pieces by international designers, shoes and accessories. Whilst it's not cheap, Triple Major nonetheless stands out for its range and out-there aesthetic.