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    • ADDRESS:
      Xintiandi Style,
      Shop L116, 245 Madang Lu,
      near Zizhong Lu
      马当路245号L116商铺, 近自忠路
    • PHONE:
      6302 9889
    • WECHAT:
    • AREA:
    • METRO:
      2 mins walk from Xintiandi
    • HOURS:
      Daily, 10am-10pm
    • CARDS:
      Local and international cards accepted
    • WEB:
    • OPENED:
      Unknown. Listed since Feb 2011
    • Editor's Description
      Alter, short for "alternative," aims to bring high-end brands that are typically overlooked in the Chinese luxury market. Instead of Chanel or Fendi, the shop carries the likes of Robert Rodriguez, Helmut Lang, House of Harlow, Superfine and Victoria Beckham. Carrying on this value of the unconventional, Alter has a fantastically distinctive design and store layout too.
    Photos by BRANDON MCGHEE
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