Initial is a clothing label with about a dozen stores in Hong Kong and now spreading across the Chinese Mainland. This is their first cafe on the Mainland and it offers a really beautiful place to sit and relax. Everything's bright and airy, with retro furniture and nick-nacks scattered around the place. The coffee is pricey (48rmb for a latte) and they add 10% onto your bill. Food is equally expensive, with pastas starting around 100rmb, but there's no denying, it's a gorgeous space. There's also a small clothes boutique on the side.