Starting November 30, 2024, Bund Finance Center (BFC) will partner with Warner Bros. Discovery Global Experiences to launch mainland China's first-ever Harry Potter-inspired Christmas event, themed ‘Winter Magic Wonderland’. A 17-meter-tall Christmas tree adorned with Harry Potter-inspired decorations—such as Hogwarts Castle, House banners, magical candles, and glowing picture frames—will be unveiled at BFC's north square. Classic Hogwarts scenes will come to life, with the Hogwarts Express at the mall entrance and the iconic Platform 9¾ on the first floor. A Harry Potter-themed pop-up store will offer exclusive merchandise, while the Bund’s new roller skating rink will add to the magical ambiance with its colorful lights, creating a truly enchanting experience for visitors.