It's probably all over your WeChat Moments today. The headline reads
: "We've prepared 10000 books, and they will be left on the subways in Beijing, Shanghai and Guangzhou, and places you're going to pass by."
Said WeChat post reached over 100,000 views in just a couple of hours after it's publication this morning, and it's been causing quite the controversy on social networks throughout the day. China's biggest movie stars like Huang Xiaoming, Xu Jinglei, and Zhang Jingchu have all joined the campaign, leaving their books on Beijing subways with handwritten notes in them. Beijing MTR, Hainan Airlines, and Didi Hitch are official partners as well.
So, what's going on? Who's behind this campaign? Will the cleaning ladies at the metro stations be pissed or what?