Behemoth minimalist café, a trendy foreign import with three branches in its home city of Seoul, with a heavy baked goods bent. Said delicacies are a patisserie purist’s nightmare: Nutella and banana-stuffed croissants, cream-laden tiramisu turnovers, injeol (glutinous Korean rice caked dusted with powdered beans) infused buns, and the infamous ‘dirty bread’ – a chocolate-dipped pain au chocolat. It's got a whiff of wanghong to it. They also do coffee and soft-serve ice cream.
If there’s one thing that turns China’s F&B investors on, it’s the promise of wanghong status: ‘internet famous’ establishments that spawn lines of the young, flush and impressionable clamoring at the door for a taste of your product – which ideally cost the price of a steamed bun to make.
It’s screamingly obvious this was the goal for Read more...
Take A Date allows you to find someone on who wants to go with you to Our Bakery
SmartShanghai.com is an independent media publication dedicated to honesty and editorial transparency; We are for the city’s residents by the city’s residents, and we never give an opinion or recommendation that we wouldn’t also share with our own friends and family.