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SmartShanghai Content Marketing Packages
Content Marketing Packages
Reach SmartShanghai readers with promotional content across WeChat, our website and app, social media and other SmartShanghai channels. Choose between publishing your own prepared content, having our editors rewrite and improve your materials, or adding original video production for a broader multi-channel campaign. All paid content is clearly labeled as promotional content.

Why SmartShanghai?

  • Content People Actually Read

    SmartShanghai is still made by real editors in Shanghai. We produce useful, original content people come back for — and have built more than 20 years of trust with our readers.

  • We Don't Advertise Everything

    We carefully select the brands and products we work with, and regularly turn down campaigns we don't think are right for our audience. That selectivity makes the advertising we do publish more credible.

  • We Don't Spam Our Audience

    We deliberately keep the ratio of advertising to editorial content low. Fewer ads mean readers keep opening, following and subscribing — which makes every campaign more valuable.

  • Commercial, But Transparent

    We clearly label commercial content and distinguish between client-provided material and content rewritten or produced by SmartShanghai. Readers should always know what they're looking at.

  • Reach Shanghai's New Arrivals

    Housing, jobs and our city guides make SmartShanghai a natural starting point for people moving to Shanghai. That gives advertisers access to new arrivals while they're actively discovering where to live, eat, shop and spend.

Choose Your Package

Content Distribution
¥8,000
/ campaign
You provide the finished article. We format it for SmartShanghai and distribute it through our core channels.
  • WeChat Top Post
    Your story is distributed as the first article in a SmartShanghai WeChat push.
    Non exclusive post
  • Website & App Article
    Your story is published permanently on SmartShanghai.com and in the SmartShanghai app.
  • Content preparation
    Choose between publishing your own finished content or having SmartShanghai rewrite and improve the materials you provide.
    Client-provided content Labeled as 'content provided by the client
  • Shared in WeChat Groups
    Your campaign is shared through more than 50 relevant SmartShanghai and community WeChat groups.
  • Xiaohongshu Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • Instagram Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • TikTok Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • WeChat Video Channel
    Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
  • Youtube Video Channel
    Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
  • Top-Banner Advertisement
    Two weeks of Top-Banner advertising across SmartShanghai website and app, driving additional traffic to your campaign.
  • Push to 5,000 Active Members
    Your campaign receives an additional direct push to approximately 5,000 active SmartShanghai members.
  • Premium Venue Listing
    xx
  • Original Video Content
    SmartShanghai produces original short-form video content for the campaign.
Editorial Campaign
¥15,000
/ campaign
You provide the materials. We rewrite and improve the content, then distribute it across our main channels.
  • WeChat Top Post
    Your story is distributed as the first article in a SmartShanghai WeChat push.
    Exclusive post
  • Website & App Article
    Your story is published permanently on SmartShanghai.com and in the SmartShanghai app.
  • Content preparation
    Choose between publishing your own finished content or having SmartShanghai rewrite and improve the materials you provide.
    SmSh editorial rewrite Labeled as 'In partnership with [client name]
  • Shared in WeChat Groups
    Your campaign is shared through more than 50 relevant SmartShanghai and community WeChat groups.
    ~20 SmartShanghai Groups
  • Xiaohongshu Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • Instagram Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • TikTok Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • WeChat Video Channel
    Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
  • Youtube Video Channel
    Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
  • Top-Banner Advertisement
    Two weeks of Top-Banner advertising across SmartShanghai website and app, driving additional traffic to your campaign.
    1 week
  • Push to 5,000 Active Members
    Your campaign receives an additional direct push to approximately 5,000 active SmartShanghai members.
  • Premium Venue Listing
    xx
    1 year
  • Original Video Content
    SmartShanghai produces original short-form video content for the campaign.
Editorial + Video Campaign
¥22,000
/ campaign
You provide the materials. We rewrite the content, produce video, and distribute it across our all our channels.
  • WeChat Top Post
    Your story is distributed as the first article in a SmartShanghai WeChat push.
    Exclusive post
  • Website & App Article
    Your story is published permanently on SmartShanghai.com and in the SmartShanghai app.
  • Content preparation
    Choose between publishing your own finished content or having SmartShanghai rewrite and improve the materials you provide.
    SmSh editorial rewrite Labeled as 'In partnership with [client name]
  • Shared in WeChat Groups
    Your campaign is shared through more than 50 relevant SmartShanghai and community WeChat groups.
    ~40 SmartShanghai & External Groups
  • Xiaohongshu Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • Instagram Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • TikTok Post
    The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
  • WeChat Video Channel
    Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
  • Youtube Video Channel
    Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
  • Top-Banner Advertisement
    Two weeks of Top-Banner advertising across SmartShanghai website and app, driving additional traffic to your campaign.
    2 weeks
  • Push to 5,000 Active Members
    Your campaign receives an additional direct push to approximately 5,000 active SmartShanghai members.
  • Premium Venue Listing
    xx
    1 year
  • Original Video Content
    SmartShanghai produces original short-form video content for the campaign.
WeChat Top Post
Your story is distributed as the first article in a SmartShanghai WeChat push.
Website & App Article
Your story is published permanently on SmartShanghai.com and in the SmartShanghai app.
Content preparation
Choose between publishing your own finished content or having SmartShanghai rewrite and improve the materials you provide.
Shared in WeChat Groups
Your campaign is shared through more than 50 relevant SmartShanghai and community WeChat groups.
Xiaohongshu Post
The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
Instagram Post
The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
TikTok Post
The campaign is adapted and promoted through SmartShanghai’s relevant social-media channels.
WeChat Video Channel
Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
Youtube Video Channel
Campaign content is also distributed through SmartShanghai’s WeChat Video Channel where suitable.
Top-Banner Advertisement
Two weeks of Top-Banner advertising across SmartShanghai website and app, driving additional traffic to your campaign.
Push to 5,000 Active Members
Your campaign receives an additional direct push to approximately 5,000 active SmartShanghai members.
Premium Venue Listing
xx
Original Video Content
SmartShanghai produces original short-form video content for the campaign.
Content Distribution
¥8,000/ campaign
You provide the finished article. We format it for SmartShanghai and distribute it through our core channels.
Non exclusive post
Client-provided content Labeled as 'content provided by the client
Editorial Campaign
¥15,000/ campaign
You provide the materials. We rewrite and improve the content, then distribute it across our main channels.
Exclusive post
SmSh editorial rewrite Labeled as 'In partnership with [client name]
~20 SmartShanghai Groups
1 week
1 year
Editorial + Video Campaign
¥22,000/ campaign
You provide the materials. We rewrite the content, produce video, and distribute it across our all our channels.
Exclusive post
SmSh editorial rewrite Labeled as 'In partnership with [client name]
~40 SmartShanghai & External Groups
2 weeks
1 year

OUR AUDIENCE

118K ++
INTERNATIONAL READERS / MONTH
MONTHLY INTERNATIONAL AUDIENCE ACROSS SMARTSHANGHAI.
{stats_wechat_followers}+
WECHAT FOLLOWERS
SUBSCRIBERS REACHED THROUGH OUR WECHAT CONTENT CHANNELS.
27K ++
Instagram FOLLOWERS
FOLLOWERS ON INSTAGRAM, ONE OF THE MOST ACTIVE ENGLISH SHANGHAI ACCOUNTS
{stats_red_followers}+
XIAO HONG SHU FOLLOWERS
WITH OVER 25k LIKES AND CONSTANT GROWTH RATE, REACHING AN ATTRACTIVE LOCAL AUDIENCE
50+
WECHAT GROUPS
COMMUNITY GROUPS USED TO EXTEND THE REACH OF SELECTED CAMPAIGNS.
20+ YEARS
IN SHANGHAI
TRUSTED BY SHANGHAI'S INTERNATIONAL COMMUNITY FOR MORE THAN TWO DECADES.

Highlights

WeChat, Web & App Content

A featured article on our WeChat account, on our website, app and WeChat MiniProgram. Depending on the package you choose, we'll either send out your content or help you develop more engaging content and videos.
Housing listings

Social Media Posts

We are active on all major platforms with massive grows rates, reaching Shanghai based readers, new arrivals and expats, thanks to our human generated no-spam content policies. Benefit from sending your own content on one of the most trusted accounts on English social media.
Agent profiles

WeChat Video Channel

We are getting increasingly popular with our unique, ad-free video content, produced by our team on the ground, made for an audience of grown ups seeking curated video content.
Agent profiles

Push to Active Members

We have a large ever growing database of registered users (looking for apartments, jobs or buying tickets). Since we ask users for their interests and nationality, we can send very targeted messages to active users on our app.
Agent profiles

Premium Venue Listing

Exposure 365 days a year in our directory with stronger visibility, ranking on top and above your competitors, and the ability to publish offers and updates throughout the year.
Agent profiles

Two Ways to Create Your Content

Client-Provided Content

You provide the finished article, images and all relevant information. SmartShanghai prepares the headline, formats the article for our platforms and makes only minor edits where necessary. We don't rewrite or develop the content. The message, claims and substance remain entirely the client's own, and the article is clearly labeled as client-provided promotional content.
Agent profiles

SmSh Editorial Rewrite

You provide the information, key messages, images and other relevant materials. Our editors turn these materials into a SmartShanghai-style article — restructuring, rewriting and improving the content for our audience. You provide the substance; we make it work as an article. One consolidated revision round for factual corrections and essential client feedback is included.
Agent profiles

FAQ

Is paid content clearly labeled?
Yes. All paid articles are clearly identified as promotional content. Client-provided articles are additionally identified as content provided by the advertiser.
What is the difference between the ¥8,000 and ¥15,000 packages?
With the ¥8,000 package, you provide the finished article and SmartShanghai handles the headline, formatting and distribution. With the ¥15,000 package, you provide the complete information and materials, and our editors rewrite and restructure them into the final promotional article.
Will SmartShanghai develop the campaign concept for us?
No. These packages are designed around content and materials supplied by the client. For the editorial rewrite packages, our job is to make your material clearer, more engaging and better suited to our audience — not to run an open-ended creative-development or agency process.
Can we request revisions?
For content rewritten by SmartShanghai, one consolidated revision round is included for factual corrections and essential feedback. Clients should collect all internal feedback before sending revision requests. Major changes in direction, completely new copy or additional revision rounds may require an additional fee.
Will you publish anything we send?
No. All content still requires SmartShanghai approval and must comply with our publishing standards, legal requirements and platform rules. We may decline misleading claims, inappropriate content or material that is unsuitable for SmartShanghai’s audience.
What reporting will we receive?
Available campaign statistics may include WeChat recipients and reads, website and app impressions and clicks, banner impressions and clicks, and relevant social-media performance data.

Terms & Notes

  • All paid content is clearly labeled as promotional content.
  • The ¥8,000 package requires the client to provide finished copy and images. SmartShanghai provides headline creation, formatting and minor editorial adjustments only.
  • The ¥15,000 and ¥22,000 packages require the client to provide complete source materials, facts, images and key messages before editorial work begins.
  • Editorial rewriting includes one consolidated client revision round for factual corrections and essential feedback. Additional or substantial revisions may be charged separately.
  • SmartShanghai retains final approval over headlines, formatting and publication standards.
  • Distribution channels may be adjusted when a particular platform or format is not suitable for the campaign content.
  • Payments are accepted via WeChat Pay, Alipay or bank transfer. Official invoices (fapiao) can be provided upon request.

Since 2003, SmartShanghai has been independently covering Shanghai for the city’s English-speaking community. Our guides are curated by people who’ve lived here for years—honest, opinionated, and free from spam, sponsored rankings, and fluff.

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