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Rye & Co
    • ADDRESS:
      6-7/F, Xintiandi Plaza,
      333 Huaihai Zhong Lu,
      near Huangpi Nan Lu
      淮海中路333号新天地广场6-7楼, 近黄陂南路
    • PHONE:
      6339 1993
    • WECHAT:
      -
    • AREA:
      Huangpu
    • METRO:
      5 mins walk from South Huangpi Rd
    • HOURS:
      Restaurant:
      Daily, 10am-9.30pm (last order 9pm)
      Bar:
      Mon-Fri, 5.30pm-12.30am
      Sat&Sun, 5.30pm-1am
    • CARDS:
      Local cards, WeChat, Alipay accepted
    • WEB:
      -
    • SmartShanghai.com Editor's Description
      The third venue from the people behind Cannery and Nest, downstairs it's a bakery and/or bistro decked out in browns and golds. It's got an all-day menu, baked goods, and a section dedicated to smørrebrød, a kind of open-faced Danish sandwiches on rye bread. Some twists on classics like the Gravlax (38rmb) or double-fisted Indian Burns like the Tempura (42rmb). The bakery turns out a handful of variations in either loaf (38rmb) or 8rmb slices. Upstairs, it's a cocktail lounge shaped like the Shell logo, surrounded by panoramic windows overlooking the business district, with a welcoming (at 100rmb per, pricy) drinks menu. Not as much of a destination as their other two locations, but they have a comfortable interior, a decent view, an intimate atmosphere and this banging Salted Caramel Brioche cupcake thing downstairs.
    Photos by BRANDON MCGHEE
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    • Let me begin this review by stating my awareness for the fact that my photos literally do this place zero justice (except the one of the burger for RMB 98, which probably does the burger too much justice). But I also feel like every publication in Shanghai has reviewed Rye & Co with some seriously gorgeous photos, so I’m just here to balance things out. Honestly, it wasn’t bad food-wise, but it wasn’t so special that it was worth eating in a mall. The red cocktail bar upstairs is for drinks only, so we ate in the restaurant on the first level… where we were very aware that we were in a mall. But the service was friendly and the prices not extortionate, so it was an alright experience. We did see some people eating upstairs, so maybe there’s a menu for nibbles, but I’m not sure. The bar does feel very separated from the mall, and I think the outside will be very nice in the summer.

      The biggest bonus is that brunch runs all day. My friends and I couldn’t pull it together to get over there in the morning, so we went in the evening and weren’t restricted by Shanghai’s usual 3pm brunch cut-off. When we were there, they were out of Fish and Chips (RMB 88) and Swedish Meatballs (RMB 108), but I’ll give them time to work out the kinks. I had the Nordic Breakfast (RMB 42), which was basically just eggs benedict with smoked salmon, and felt pretty good about the portion size.

      Average price per person (no alcohol): RMB 92

      Overall, Rye and Co is nice enough for those who live in the Xintiandi area, but it is very much so still in a mall.

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