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SmartShanghai Content Marketing Packages
Event Promotion Package
SmartShanghai runs the city's best English language Events calendar. It's the first destination for everyone to check what's happening in the city this week. It's free to list your event but that only gives you very limited exposure. To reach a larger audience, we are offering this cost efficient way to reach your exact target audience:

Choose Your Event Promotion Package

Event Boost
¥880
/ event
Essential promotion across SmartShanghai's event channels, plus targeted reach to 200 relevant members.
Promote Your Event
  • Enhanced event listing with full event information, images and ticketing.
  • Fast Listing & Support
    Your event is listed within one working day, with direct support from our team.
  • Featured in the events section on the SmartShanghai homepage.
    Hot Tickets
  • Guaranteed inclusion in our weekly WeChat roundup of recommended events.
  • Guaranteed inclusion in our weekly email newsletter.
  • Direct promotion to SmartShanghai members selected by relevant interests, with optional nationality targeting.
    200 members
  • Ticketing — Your Own Sales
    Tickets sold through your own promotional channels, such as your WeChat, website, social media or direct ticket link.
    3%
  • Ticketing — SmSh Sales
    Tickets sold through SmartShanghai's own channels and audience. Event Spotlight receives our lowest 3% rate on all ticket sales.
    5%
  • Give your event sponsors additional exposure on SmartShanghai, including prominent logo placement, sponsor attribution and a direct link from your event page.
  • WeChat Post
    Your event is promoted as the first article in a SmartShanghai WeChat push.
  • On the Wire (Web/App)
    A dedicated editorial-style event feature published on the SmartShanghai website and app.
  • XiaoHongShu Promotion
    Event promotion through SmartShanghai's XiaoHongShu account.
  • Top Banner Advertising
    One week of premium top banner advertising on SmartShanghai.
Event Campaign
¥4,800
/ event
More reach for events that need a proper promotional push, including a dedicated WeChat post and targeted promotion to 800 members.
Promote Your Event
  • Enhanced event listing with full event information, images and ticketing.
  • Fast Listing & Support
    Your event is listed within one working day, with direct support from our team.
  • Featured in the events section on the SmartShanghai homepage.
    Hot Tickets
  • Guaranteed inclusion in our weekly WeChat roundup of recommended events.
  • Guaranteed inclusion in our weekly email newsletter.
  • Direct promotion to SmartShanghai members selected by relevant interests, with optional nationality targeting.
    800 members
  • Ticketing — Your Own Sales
    Tickets sold through your own promotional channels, such as your WeChat, website, social media or direct ticket link.
    3%
  • Ticketing — SmSh Sales
    Tickets sold through SmartShanghai's own channels and audience. Event Spotlight receives our lowest 3% rate on all ticket sales.
    4%
  • Give your event sponsors additional exposure on SmartShanghai, including prominent logo placement, sponsor attribution and a direct link from your event page.
    1 sponsor
  • WeChat Post
    Your event is promoted as the first article in a SmartShanghai WeChat push.
    2nd Post
  • On the Wire (Web/App)
    A dedicated editorial-style event feature published on the SmartShanghai website and app.
  • XiaoHongShu Promotion
    Event promotion through SmartShanghai's XiaoHongShu account.
  • Top Banner Advertising
    One week of premium top banner advertising on SmartShanghai.
Event Spotlight
¥8,800
/ event
Our widest event promotion package, combining editorial coverage, social promotion, banner advertising and targeted reach to 2,000 members.
Promote Your Event
  • Enhanced event listing with full event information, images and ticketing.
  • Fast Listing & Support
    Your event is listed within one working day, with direct support from our team.
  • Featured in the events section on the SmartShanghai homepage.
    Premium Slider
  • Guaranteed inclusion in our weekly WeChat roundup of recommended events.
  • Guaranteed inclusion in our weekly email newsletter.
  • Direct promotion to SmartShanghai members selected by relevant interests, with optional nationality targeting.
    2,000 members
  • Ticketing — Your Own Sales
    Tickets sold through your own promotional channels, such as your WeChat, website, social media or direct ticket link.
    3%
  • Ticketing — SmSh Sales
    Tickets sold through SmartShanghai's own channels and audience. Event Spotlight receives our lowest 3% rate on all ticket sales.
    3%
  • Give your event sponsors additional exposure on SmartShanghai, including prominent logo placement, sponsor attribution and a direct link from your event page.
    Up to 3 sponsors
  • WeChat Post
    Your event is promoted as the first article in a SmartShanghai WeChat push.
    Top Post
  • On the Wire (Web/App)
    A dedicated editorial-style event feature published on the SmartShanghai website and app.
  • XiaoHongShu Promotion
    Event promotion through SmartShanghai's XiaoHongShu account.
  • Top Banner Advertising
    One week of premium top banner advertising on SmartShanghai.
    1 week
Enhanced event listing with full event information, images and ticketing.
Fast Listing & Support
Your event is listed within one working day, with direct support from our team.
Featured in the events section on the SmartShanghai homepage.
Guaranteed inclusion in our weekly WeChat roundup of recommended events.
Guaranteed inclusion in our weekly email newsletter.
Direct promotion to SmartShanghai members selected by relevant interests, with optional nationality targeting.
Ticketing — Your Own Sales
Tickets sold through your own promotional channels, such as your WeChat, website, social media or direct ticket link.
Ticketing — SmSh Sales
Tickets sold through SmartShanghai's own channels and audience. Event Spotlight receives our lowest 3% rate on all ticket sales.
Give your event sponsors additional exposure on SmartShanghai, including prominent logo placement, sponsor attribution and a direct link from your event page.
WeChat Post
Your event is promoted as the first article in a SmartShanghai WeChat push.
On the Wire (Web/App)
A dedicated editorial-style event feature published on the SmartShanghai website and app.
XiaoHongShu Promotion
Event promotion through SmartShanghai's XiaoHongShu account.
Top Banner Advertising
One week of premium top banner advertising on SmartShanghai.
Event Boost
¥880/ event
Essential promotion across SmartShanghai's event channels, plus targeted reach to 200 relevant members.
Promote Your Event
Hot Tickets
200 members
3%
5%
Event Campaign
¥4,800/ event
More reach for events that need a proper promotional push, including a dedicated WeChat post and targeted promotion to 800 members.
Promote Your Event
Hot Tickets
800 members
3%
4%
1 sponsor
2nd Post
Event Spotlight
¥8,800/ event
Our widest event promotion package, combining editorial coverage, social promotion, banner advertising and targeted reach to 2,000 members.
Promote Your Event
Premium Slider
2,000 members
3%
3%
Up to 3 sponsors
Top Post
1 week
Premium Event Listing example

Premium Event Listing

SmartShanghai's Events Calendar is one of the main ways our users discover what's happening in Shanghai. On busy weekends, we may list 20–40 events competing for attention.

Premium Event Listings stand out with a much larger preview image, priority placement and more space to present your event.

  • Priority placement above regular event listings
  • Much larger preview image
  • More space for event information and visuals
  • Designed to stand out on busy event weekends
Homepage Events Feature example

Homepage Events Feature

Your event gets prominent exposure across the SmartShanghai website, app and WeChat MiniProgram — channels that still account for a large share of our overall traffic.

These channels are particularly important for newly arrived expats and visitors actively looking for things to do in Shanghai.

  • Event Boost: Featured in our “Hot Tickets” section for up to one week
  • Event Campaign & Spotlight: Featured in the main Events homepage slider
  • Exposure across website, app and WeChat MiniProgram
Weekly WeChat Events Roundup example

Weekly WeChat Events Roundup

Every week, our editors pick the events we think are most worth knowing about and feature them in our WeChat Events Roundup.

From roughly 40–50 events listed on SmartShanghai each week, typically only 10–15 make the roundup. Promoted events receive guaranteed inclusion and priority placement at the top.

  • Guaranteed inclusion in our weekly WeChat Events Roundup
  • Featured at the top of the roundup
  • Selected alongside our editors' picks for the week
SmartShanghai Weekly Newsletter example

SmartShanghai Weekly Newsletter

Our weekly newsletter reaches roughly 30,000 active subscribers with a short, highly curated selection of what's worth knowing about in Shanghai that week.

Only a small number of events make each edition. Promoted events receive guaranteed inclusion.

  • Sent to roughly 30,000 active subscribers
  • Featured alongside a curated selection of SmartShanghai content and events
  • Guaranteed inclusion for promoted events
Targeted Member Promotion example

Targeted Member Promotion

We know quite a bit about what our members are interested in. When users join SmartShanghai, they can share their interests, nationality and how long they've been in Shanghai. We also use their activity on SmartShanghai to better understand the kind of content and events they like.

We use this information to identify a relevant audience for your event and send them a targeted push notification through the SmartShanghai app and website.

  • Targeted by interests and member profile
  • Improved by what members actually engage with on SmartShanghai
  • Delivered directly via app and website push notification
  • 200 / 800 / 2,000 targeted members depending on package
Sponsor Exposure example

Sponsor Exposure

Give your event sponsors additional exposure beyond your own event materials. Sponsors can be featured directly on your SmartShanghai event page with their name or logo, a short introduction and a link to their website or campaign.

This gives you additional media value to offer sponsors as part of your own sponsorship packages.

  • Dedicated sponsor exposure on your event page
  • Sponsor name or logo with a short introduction
  • Direct link to the sponsor's website or campaign
  • 1 sponsor with Event Campaign / up to 3 with Event Spotlight

Since 2003, SmartShanghai has been independently covering Shanghai for the city’s English-speaking community. Our guides are curated by people who’ve lived here for years—honest, opinionated, and free from spam, sponsored rankings, and fluff.

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