STAPLE, the OG New York streetwear brand with the iconic pigeon logo, has landed on Huaihai Road. Yes — the same brand behind the legendary Nike SB Dunk "Pigeon" chaos.
But opinions are mixed: many feel STAPLE has lost momentum in China, with unimpressive styles and not-so-competitive prices. And opening on prime Huaihai Road means pressure is high.
So... let's see if this pigeon can handle the heat.