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The American Pigeon Lands on Huaihai

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BY JULI DENO
Juli is a graphic designer who has brought color and beauty to SmartShanghai for over 12 years. A lover of animals, sports, and food, he occasionally finds himself missing the vibrant energy of Shanghai.

STAPLE, the OG New York streetwear brand with the iconic pigeon logo, has landed on Huaihai Road. Yes — the same brand behind the legendary Nike SB Dunk "Pigeon" chaos.

But opinions are mixed: many feel STAPLE has lost momentum in China, with unimpressive styles and not-so-competitive prices. And opening on prime Huaihai Road means pressure is high.

So... let's see if this pigeon can handle the heat.

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