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Mikkeller Launches Its Own Running Club, Gets You Discounts And A Sweet T-shirt

Jul 28, 2020 | 12:00 Tue
The Mikkeller Running Club is a worldwide community of beer snobs fighting a futile battle against their beer gut, or at least that's how people who aren't in it might describe it. The motto's self-explanatory: "keep up the good spirit, run and drink a lot of beers." Now that Shanghai has a Mikkeller Bar, it obviously needs a chapter of the Running Club. Starting from Saturday, August 1, you can drop by and ask to join at the bar on Yanping Lu: the 500rmb annual membership comes with a special t-shirt (new year, new shirt, new color) as well as a 10% discount on the Mikkeller webshop and at all Mikkeller bars and restaurants in the world (assuming you'll be able to travel before next August).

They're going to start with a 5k route (plan is eventually to work their way up to a 10k option) beginning and ending at the bar... with a beer. Naturally. That's how this works. You know, if you joined this, the Rooster Run every Thursday and the Charlie's Run every Tuesday, you might even manage to lose weight.


Mikkeller Tasting Room is at 98 Yanping Lu, near Xinzha Lu / 延平路98号, 近新闸路.


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