Starting from June 2023, click data for WeChat posts is automatically adjusted to market standards
Can I pick any publishing date?
Publishing date will be ups to editorial scedules, but you could choose a date range that you'd like to publish, for example a slot between 20th June -27th June, because sometimes we have last minute changes to our editorial schedule and are not able to secure a specific date but we usually can book in your ad for a specific week.
What reporting will you provide?
For the WeChat post, you will receive a report exported from the official WeChat backend that provides number of recipients and unique clicks ans shares.
For the Brand Story and Banners, you will receive a report of exposures and clicks directly from SmartShanghai's data analytics tool.
For Deals & Ticketing, you'll receive the report of total sales, customer's booking info & time.
Will you accept any content to be sent out?
We will Publish the content is both satisfied by clients and our independent editorial team. Our readers don‘t like boring content. Boring content will not get clicks or shares.
The requirement for Brand Story and WeChat Content is that the content is super interesting and informative, so our audience will undersatnd your brand and service better, the content should not just be pure advertizing speak, if your First hand material are not achieving this goal, Our professional editors will help you to make it more attractive and interesting.
What's the process for paid content?
For Official WeChat posts we usually discuss a content outline with the clients first, then for Wechat Top post, our editorial team will co-creat the content with you;
For Wechat 2nd post, the client prepares the content and images, and we help to edit & format according to SmartShanghai's editorial standards, make sure it's more attractive to our audience, and have higher chance to bring more direct inquiries for your business.