Ugh. Homeslice pizza
for lunch, Five Guys
Burgers for dinner. 2021 New Years Resolutions? #CANCELLED.
is opening on Monday at 11 am. Shanghai's American fast food empire continues to expand with Five Guys joining Carl's Jr
, Habit Grill
, Shake Shack
, and Popeyes
, making three market entries in just the last two years alone. Wonder if fitness clubs are celebrating?
We ventured over to the grand unveiling. Coke (Cola) was flowing, fries were frying, burgers were flipping, and various media were arranging huge trial orders, as you'd see in a mukbang video
We won't get into their history; someone else will cover that when we do a proper Radar—just going to pop a few tidbits here.
, their burgers. On the menu they have two columns of burgers denoting a "regular" and "little" version. You might think the "little" version is for kids, but it just means that it's a single patty burger, the 'regular' is double. The beef is not frozen when it hits the grill. Instead, patties are formed one day before, after spending another 24hours defrosting in a Traulsen
temperate fridge. They highlight this as a way to make the patties taste more fresh. Ron Swanson
would probably approve.
, no other place in Shanghai comes close to the level of customization they allow on their burgers. You can choose up to fifteen
toppings to add to your burger, hot dog, or sandwich for free. Here's what you can opt for to create your frankenburger:
Pickles (hell yea good ones)*
Those of you who hate making decisions, there is a standard five guys formula called "ALL THE WAY" which pre-loads your burger with all the starred* items above.
The fries. People rave about the fries. They are fried in peanut oil which doesn't leave a heavy taste, and they are decently crispy. You can get them with cajun seasoning. Also, the large size (52 RMB) is... a lot
Their milkshakes are supposed to be good. OF COURSE, their dairy devices are STUCK in customs, so no milkshake for you or the boys in the yard until sometime in May. You can add bacon to your milkshakes. Will we add bacon to our milkshakes? "Salted Caramel BACON(!) Milkshake please sir/ma'am."
Prices are closer to the Shake Shack end of the spectrum than Carl's Jr. Double Burgers range from 60 RMB for a Hamburger to 88 RMB for a Bacon Cheeseburger. 40 RMB and 66 RMB respectively for the "little" (single patty) versions. Milk Shakes are 45 RMB and fries are 32 RMB for 'little' and 52 RMB for 'large'.
The company behind Five Guys in mainland China, Jumbo Five, brings in serious talent to their expansion strategy. CEO Christina Fang was previously VP of Development at Burger King China, so perhaps we'll see a plant-based option in the future? This year, three stores are planned in Shanghai, with the second one launching in Changning. Another five stores next year, and 15-20 within five years in Shanghai, and over 100 in mainland within the next ten years.
Pretty good Friday overall for SmartShanghai's waistlines. Left us satisfied and smiling