Weird Rebrandings: La Bodeguita is Now Bohemia, Cuban Is Now Czech

La Bodeguita del Medio, the franchise version of Hemingway's musty mancave, has rebranded itself (the first floor, anyway) into Bohemia, a Czech brew pub with Pilsner Urquell on tap. That might seem l...
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Last updated: 2019-02-22
Photos: Brandon McGhee
La Bodeguita del Medio, the franchise version of Hemingway's musty mancave, has rebranded itself (the first floor, anyway) into Bohemia, a Czech brew pub with Pilsner Urquell on tap. That might seem like a handbrake turn of a rebrand, except the group behind La Bodeguita is Czech. It was Czech all along! One pork knuckle and two separate glasses (I'll explain) of Pilsner, please.

TELL EVERYONE


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