There’s something fascinating about being able to make money solely on your appetite. We’ve written about mukbang stars before
— people who eat massive quantities of food for your viewing pleasure. But that may become a relic of the past following a statement released by the China Association of Performing Arts yesterday, as reported by Xinhua News
. The branch governing internet performances and livestreams have said that they’re tightening the regulations on livestream content with regards to food in an attempt to establish a healthier perspective on food consumption. This means that food livestreamers are banned from fake-eating, secretly consuming emetics, using clickbait, over-consumption, and exhibiting all-round wasteful behavior.