There’s something fascinating about being able to make money solely on your appetite. We’ve written about mukbang stars before — people who eat massive quantities of food for your viewing pleasure. But that may become a relic of the past following a statement released by the China Association of Performing Arts yesterday, as reported by Xinhua News and CCTV. The branch governing internet performances and livestreams have said that they’re tightening the regulations on livestream content with regards to food in an attempt to establish a healthier perspective on food consumption. This means that food livestreamers are banned from fake-eating, secretly consuming emetics, using clickbait, over-consumption, and exhibiting all-round wasteful behavior.

This ban also covers the consumption of rare foodstuffs for clickbait, and the usage of chewing/swallowing noises during the livestream. While this is not technically a law, CCTV also reported that the Standing Committee of the NPC is starting to do some legislative changes to manage food waste and consumption. Well. What does Mini, our Mukbang star, (more accurately, Mini’s manager), think about this? No word just yet.