Let's Ask People on the Street What They Know About World Baijiu Day

Could baijiu, the world's most consumed spirit, ever get the same love abroad as say, Pisco, or aquavit, Buckfast, or even gin? Probably not, because it tastes like dead dreams and old sweat. But with...
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Last updated: 2016-08-09
Could baijiu, the world's most consumed spirit, ever get the same love abroad as say, Pisco, or aquavit, Buckfast, or even gin? Probably not, because it tastes like dead dreams and old sweat. But with the corruption crackdown in the Mainland causing high-end baijiu sales to plummet in the last few years, looking abroad is one option for growth. NYC now has Lumos, America's first baijiu bar. An American brand called Byejoe is headquartered in Houston (certified kosher!). And now, today is the second annual marketing push World Baijiu Day, with events in cities from Toronto, Rome, and Melbourne, to Orlando, LA, and Shanghai.

But do everyday people in China know about World Baijiu Day? SmartShanghai went around town today -- which is also Chinese Valentine's Day -- to see if the holiday is a myth.

TELL EVERYONE

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