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Paris-Meets-Tokyo Fashion House Maison Kitsune Opens in Shanghai, Expensive and Hip

Jan 16, 2020 | 14:14 Thu
Photos: Angela Leung
That’s crazy. Crazy like a fox! We got a Maison Kitsuné store. The French-meets-Japanese brand is best recognized by its logo — a cute, clever looking fox — and for projects such as music mixes released under its own music label Kitsuné. The Shanghai flagship is a two-story building in Xintiandi has just opened, carrying a full range of their in-season ready-to-wear collections, along with a coffee shop, Café Kitsuné. We went to see what the fuss is all about.

Maison Kitsuné started in Tokyo and Paris, home of the brand’s founders: former architect Masaya Kuroki and Gildas Loaëc, former manager of Daft Punk. After 15 years of business, the brand has opened stores all across Korea and Japan. Shanghai seems like an obvious next choice: they’ve cast their sly, shrewd gaze on the eternally-burgeoning Chinese thirst for overseas fashion.

Bright, minimal and sleek, but at the same time soft-edged, amber and beige, the store looks convivial and welcoming — until you check the price tags. A cardigan costs 4,600+ rmb, almost double the price listed on their website. I couldn’t even take solace in caffeine, as Café Kitsuné still isn’t ready, but it’s unlikely it’ll be serving anything too complex.

It’s a nice place, and brand loyalists are sure to be thrilled, but Shanghai has a million shops just like this, filled with expensive overseas brands looking to cash in on the Chinese middle class.

Go check it out if you have time to kill or extra money to blow on looking… foxy. Hah.

Maison Kitsuné, 123 Xingye Lu, near Huangpi Nan Lu. Click here for more details.


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