Beef & Liberty
is a controversial burger place. It has a clear mission and aesthetic: statement burgers. There is no lettuce or tomato or onion. The ketchup is from Tiptree
and is to Heinz what Chateau Lafite is to Jacob’s Creek. The beef is grass-fed. The playlist is excellent. They are not cheap. And now they’ve gone and premium-atized that burger menu with The Liberty
, a 159rmb challenge towards other, lesser burgers in Shanghai.