Sign In

X

Beef & Liberty Has a New 159rmb Burger Served Under a Golden Cover. Of Course We Ate It.

May 28, 2020 | 11:01 Thu
Photos: Brandon McGhee
Beef & Liberty is a controversial burger place. It has a clear mission and aesthetic: statement burgers. There is no lettuce or tomato or onion. The ketchup is from Tiptree and is to Heinz what Chateau Lafite is to Jacob’s Creek. The beef is grass-fed. The playlist is excellent. They are not cheap. And now they’ve gone and premium-atized that burger menu with The Liberty, a 159rmb challenge towards other, lesser burgers in Shanghai.



Made with 75% ground New Zealand rib-eye steak (still grass fed) and more than 20% bigger than the standard patty (220g v 180g), it comes under a golden cloche and has 60 grams of melted Jarlsberg cheese, which comes separate from the burger and is then poured out of a hot pan on top of the patty. It is over the top. The whole thing. It’s just… a lot. A lot of burger. A lot of cheese. A lot of pomp and circumstance. It looks great on WeChat moments.




So I went down to eat one earlier this week, thinking I’d be the only one willing to dabble in burger-related financial impropriety. Turns out they have been selling like crazy. Shanghai loves a good reason to spend.



How was it? Delicious. But I’m already in the tank for Beef & Liberty burgers, which I have been eating since the days they were called Gourmet Café and given terrible puns for names. The tomato relish on the burger is a little tart, the dijonnaise is creamy, the brioche bun easy to smush, and the whole thing a little too big for me to finish in one sitting. It just went on the regular menu at all three locations. Thumbs up.

TELL EVERYONE

Editorial Policy: At SmartShanghai.com, all of our editorial content is conceived of by our team who live in and critique this city, for our readers who do the same. We don't accept payment for content, unless clearly labelled. Read our full editorial policy here.
ADD THE FIRST COMMENT