Shanghai is a new frontier for ambitious entrepreneurs to put down their roots in the booming plant-based foods industry. The city just had its first plant-based meat festival
, Nongfu Spring launched their first vegan yogurt line here, JUST's vegan Egg
surprised us, and in less than a year, oat milk has become a standard choice at many coffee shops in Shanghai.
Then there's Daphne Cheng
, a young vegan chef formerly based in New York and who, to put it kindly, has received a lot of media attention. Her journey in Shanghai wasn't particularly smooth, though. She tried to open brick-and-mortar restaurant Superhuman twice in the past two years, and became a hot topic on Chinese social media as for refusing to cook meat on a popular cooking show
, which then disqualified her. (To be fair, a shitty thing to ask a vegan to do, even for TV.)