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Singles Day, Every Day: Japanese BBQ Introduces Individual Grills

By - Photos: Brandon McGhee Nov 12, 2019 Dining
Eating alone gets a bad rap. But it doesn’t have to be lonely, or sad, or shameful. And now you can enjoy your own company while eating Japanese BBQ. Yakiniku King
has introduced the idea of an individual grill and sets for one all at once, opening three stores this month alone. Two are in Jing’an. One, which we went to, is in Minhang.

Yakiniku King is a cosy place, decked out in flamboyant red, with ten tables facing the wall — a thoughtful and somewhat amusing touch for those keen on solitary meals. For those preferring to eat with a view of anything but a wall, there are also ten tables for two facing each other. That means you can get coupled up with your BBQ bestie, or a significant other, and take turns grilling, as the grill is only large enough for three pieces of meat at a time.

The menu has 17 BBQ sets ranging from 38rmb (teriyaki chicken) to 150rmb (small beef ribs), which also come with rice or noodles, some fruit, and any of the five BBQ sauces. The whole thing starts with a Japanese rice cake, which you grill for 30 seconds on each side and dip in a brown sugar sauce. That’s free.

A place like this is a reminder that there’s simple pleasure to be had on the other 364 days of the year when we are not explicitly driven into a shopping frenzy. And that you definitely don’t have to be in a relationship, or in the company of others, to enjoy a hearty, grilled meal. Every day is Singles’ Day.



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