The sign, merch and coffee trays read "since 2016" (a very respectable lifespan for a coffeeshop in Shanghai) but this shop's only been open since October. The date refers mainly to the original in Shenzhen, which has been gathering steam because it 1) looks real nice and 2) it's a "cafe lab", ie. third-wave AF. That means they do single-origins, hand-drip, cold brew and coffee education. On that note, they've already opened two spots around Fudan University in Yangpu.
This is much more conveniently located, and clearly there's some cash behind it. Three bays on Yuyuan Lu, directly across from the Cannery, does not come cheap. Might explain its housemates: rounding out the rest of what I guess is called the "Yuyuan Department": an art and design space called Aura A Space, who provide the chairs and couches in the back with hefty price tags, and P O Box, selling street leisurewear.
Despite the insta-friendliness and the pervasive Akimbo doll merchandising, it's surprisingly decent. The space is large and bright (ignore the Halloween decoration), the layout makes it easy to watch the baristas work, and the coffee is cheap for its profile, 30rmb for a very nice cappuccino when they could be charging 38rmb. Worthwhile addition to the ever-expanding gentrification process of Yuyuan Lu.